McDonald’s has undergone a lot of changes in recent years. They’ve been paying attention to the demands of consumers as well as the complaints they’ve had about the famous fast food chain. Two big complaints people have always had were that McDonald’s doesn’t serve breakfast after 11:30 A.M. and that their food is unhealthy. Since people are becoming more health conscious and want variety in their menu choices, McDonald’s made some changes to help grow their loyal customer base.
Starting on October 6th, McDonald’s began serving breakfast all day long in their restaurants throughout the United States. Not only that, but they’ve improved their value meals by taking the artificial preservatives out of their Chicken McNuggets and McPick 2. Due to these recent changes, McDonald’s is already seeing profit gains in their third quarter which beat their original expectations. For stock investors, they saw the price per share make a 2.5% jump to $133.39 per share.
The gains were surprising because the economy is still not growing fast enough and people are not eating out as much. Big food chains like McDonald’s understand that huge changes to their menu are necessary in order to attract people back to their restaurants. They also want to have more healthy choices so that health-conscious eaters will come to McDonald’s for the first time.
By 2017, McDonald’s said they hoped to supply all their restaurants with chicken which wasn’t given any antibiotics. They’re also replacing the high-fructose corn syrup in their sandwich buns with ordinary sugar. Over the next 10 years, they want to be able to use only cage-free eggs as well. Since other fast food restaurants like Taco Bell and Chick-Fil-A are taking steps to become healthier, McDonald’s knows they need to be able to compete in the new health-driven market if they want to stay afloat.